The Neighbourhood! Edition 7.0

The Neighbourhood:

A new lease on life:Stepping into our new brick & mortar studio space!

This blog is currently coming to you midway through our move, so we are very much in the messy stage of the creative process, however, we have a clear vision of what our new studio space will be! Having a big e-commerce focus to our shop, it is imperative to have a collaborative work space where we can share ideas, review statistics and get the creative juices flowing around digital content. In addition to the e-comm side of things, we also need the space to act like a true retail store and a physical representation of the dreamy online persona we've become known for. Finding the two storey loft space at 195 Norseman was a really big win for us as it captures the traditional ethos of our brand with a conteporary twist! I have been gathering inpsiration for months for our new space and these are the images that are providing mega inspo for our new shop.

We are planning for this space to be very shoppable - meaning, more shelving and display so you can easily grab and go! More giftable items will live on our mainfloor - ie. candles, soaps, frames, pillows, decor pieces. In addition, the upstairs loft space will act as our furniture studio where you can touch, feel, sit and lounge on our furniture collection and play with the swatch samples. We are bringing an expanded colour library to our custom upholstered furniture line and our largest ever pillow collection in 2023 - so think colourfully, everyone!

Heads up -- we are going to be moving from 24 Newbridge Road in Etobicoke to 6-195 Norseman Street and both locations will be closed for in-person shopping the week of January 16-20 as we set up our new space.

Designer Ariel Okin's Office Space in Westchester, NY. Design: Ariel Okin Photography: Donna Dotan

Beau & Ro Store in Charleston, South Carolina

The Lot Showroom in Nashville, Tennessee

Paloma & Co. in Houston, Texas

Society Social in Charlotte, South Carolina

Pencil & Paper Company Office in Nashville, Tennessee

Set of the movie The Intern

Heads up -- we are moving from 24 Newbridge Road in Etobicoke to 6-195 Norseman Street. Both locations will be closed for in-person shopping the week of January 16-20 as we set up our new space. We will be open at the new location by the end of January and are planning a fabulous opening weekend event in March - stay tuned!

We hope to see you in the shop or chat with you online soon. Until next time! xo