Here at Rainsford Company, we're all about women supporting women. When we were first introduced to the interior design duo, Laura Collins and Kelly Lynn Armstrong, behind Elsie & Kel, we knew they would be the perfect pair to answer some design questions! Their eclectic style channels both traditional and Cali vibes - two aesthetics we can get behind. Read on to hear more about their design journey and view how their unique point of view comes to life.

We believe that your living space should be a reflection of ones sensibilities. Whether that be quirky, sophisticated or somewhere in the middle – Elsie & Kel Design collaborates to create spaces that are visually unique to each individual.

We LOVE colour, and love experimenting with it. We recommend starting with a smaller space like a powder room if you are not wanting to commit to something bigger, add a splash of paint or wallpaper. Beyond larger statements like paint, we suggest easily interchangeable pieces like throw pillows and decor items that can be swapped out when you get tired of them. Walking into a space with colour and depth always excites us, and we encourage everyone to take a corner of their homes and experiment by adding a little colour into their world!

Being too safe. Design is fun, it is about creating a space you love, and while you may be investing a lot in a space it is important to bring pieces you love into your space vs. what you may conceive will be a more "conventional" choice, or something for the resell.