Carrying on our colour kick: Designer, entrepreneur, and all-around tastemaker Gen Sohr. The founder of lifestyle shop and design studio Pencil & Paper Co., Sohr's style is best summed up by her motto, "Colour Makes Us Happy."
From fashion to stationery, Sohr in wholly committed to surrounding herself with pure, joyful colour and pattern. A hefty dose of Southern flair and a love for classic, pop art Americana touches every part of this style maven's look. If you believe her Instagram feed, every inch of her candy apple red lipstick-clad life is styled to a T in vivid technicolour, from her impeccable home (where wallpaper and patterned textiles abound) to her enviable closet (ruffles, gingham, stripes and puffed sleeves are staples, and Sohr's never met a vintage bangle or bauble she didn't love).